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opinion · The Guardian

Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi

Tuesday, November 3, 2026 · 4:58 PM

Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi

These resource-guzzling centres drive up utility bills and are hated across the political spectrum. Cue a clunky, but potentially influential, new name for them Jesus may have turned water into wine, but Donald Trump has done one better: he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. And then, for his next trick, he insisted we all stop talking about artificial intelligence

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