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opinion · The Guardian

Influencers have taken over my city. If you can’t beat ’em, join ’em | Dave Schilling

Sunday, October 25, 2026 · 11:00 AM

Influencers have taken over my city. If you can’t beat ’em, join ’em | Dave Schilling

I can’t say I’m enjoying my new gig as a would-be creator. But these days, I don’t have much choice I recently started posting videos on Instagram. Like, actual videos. Reels, as they call them. Where I say things, with one of those obnoxiously tiny microphones with the fuzzy head on top. I remember when microphones were gigantic tubular monstrosities that you couldn’t accidentally swallow without a pretty substantia

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